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When we think about UX in terms of financial product design, we usually consider all the solutions implemented to ensure a smooth customer experience. However, there’s a second side to this coin – you can use UX data as a driver for your new designs. How to do it? Find it out in this article.
Table of Contents
- Learning from the UX in Your Financial Product Design
- Weaving UX Principles into the Financial Product Design Services
- Why All of This Matters When Designing Digital Products for Finance?
- The Takeaway
Learning from the UX in Your Financial Product Design
You can evaluate your UX design in existing products in many ways. For instance, you may use user activity heatmaps, conduct A/B tests, look into process abandonment rates, or even measure customer satisfaction via surveys and posts on social media. But why should you do that?
With this data, you know what works and what doesn’t in your current financial product designs. As a result, you can test different solutions when developing new financial services and products, making them better than your previous ones. In a nutshell, you can use the existing UX to guide your future UX.
Weaving UX Principles into the Financial Product Design Services
While the data on the existing UX solutions is crucial, it won’t help you build better products alone. To deliver better experiences via your apps, website, and other services, you need to juxtapose that information with theory – the UX design principles. What are they? Take a look below.
User-Centricity
Firstly, your designs need to embrace the customer-centric approach in banking. In practice, this means that your products and financial services need to be designed so that they solve real customer problems.
Consistency
Secondly, your UX designs need to be consistent. This makes it easier for the user to navigate through them, find relevant information, and use your digital products.
Hierarchy
Thirdly, you need to plan your digital solution architecture. While this term is usually used to describe the tech behind your digital product, in terms of UX, it refers to the way information is organized. Ideally, you should build a hierarchical structure with the most general info on top and the most detailed information available after further delving into the product.
Context
Your designs also need to take the context into account. This is especially important nowadays, with a lot of legacy tech still being used. Such solutions were effective in the past due to a lower level of technological literacy; now, you need to adjust your products and services to the needs, expectations, and capabilities of the younger generations. At the same time, you mustn’t forget about less technologically literate users since they might also want or need to use your digital products.
User Control
Additionally, you need to define the level of control the user will have. This principle revolves around finding the golden means – a level of control that isn’t too low nor too high.
Accessibility
You also need to ensure that you create accessible designs. Here, you’ve got a lot of resources to draw from, with the most important one being the WCAG 2.2 guidelines.
Usability
The final UX design principle for your financial products and services is: your product needs to be intuitive, easy to navigate, with a low learning curve, and free of errors. Moreover, the use of your products should be pleasant and easy to remember.
Why All of This Matters When Designing Digital Products for Finance?
UX design is prone to cognitive biases, hence errors that impact the final product. By evaluating your designs, you can locate and correct these errors in future products.
On the other hand, relying purely on UX design principles isn’t enough. You need your historical UX data to meet the first principle – user-centricity. Simply said, you need a synergy of both to create successful digital products and services.
The Takeaway
Having explained how to use historical UX data in your financial product and services design, you are ready to approach this matter effectively. If you need the help of experts, don’t hesitate to contact us at Ailleron – we’ll help you design the most user-friendly apps possible!
You might also read: UX Design Sprint – a shortcut to a success.
