Ringback Tones will ring for the A1 subscribers in Austria

Once again, Ailleron has been chosen by the Telekom Austria Group to implement a new system of mobile entertainment, Ringback Tones. The latest implementation of this system, being the second one implemented by Ailleron for the Telekom Austria Group (TAG), will be provided for A1, which is a member of TAG.

Telekom Austria Group, which is listed on the Vienna Stock Exchange, is a leading provider of digital services and communication solutions in Central and Eastern Europe, with over 24 million customers in Austria, Slovenia (A1) and Bulgaria (Mobiltel).

The first implementation, realised in the revenue share model for took place in Mobiltel in Bulgaria, where Ailleron, together with its partner, looks after the service marketing in exchange for participation in revenue. Throughout the cooperation, Ailleron presented both the competence and ability to generate stable and constant revenue. Thanks to the activity of the Ailleron team, the operator has noticed an increase in the subscriber base by 600% in the period of 10 months. Subscribers have access to 96% of the records available on their market, which has significantly influenced the dynamic development of the user database. The results achieved have certainly persuaded the company management to expand collaboration onto the next market.

The new system used in A1 will also be accounted for in the revenue share model, where Ailleron is the provider of the solution and marketing services throughout the time period covered by the contract. This allows for the receiving of constant revenue over the next couple of years. The system is to be launched by the end of October 2017, while monetisation of this investment, as well as user migration, will begin in the fourth quarter of 2017.

“Another implementation of the Ringback Tone platform outside Poland is strengthening the position of Ailleron as an expert in the Value Added Services product area for mobile network operators. At the same time, we guarantee the development of the area of products provided in the model, which will have an influence on both revenue from this area as well as its profitability. This new contract will solidify the collaboration between Ailleron and members of the Telekom Austria Group. Both parties are looking forward to a successful and fruitful collaboration,” said Tomasz Kiser, Vice-chairman of Ailleron SA and Telecommunication General Manager.