How AI Can Improve Customer Service
AI can significantly enhance customer service by improving efficiency, boosting customer satisfaction, personalizing interactions with the customer. Here are specific ways AI achieves these improvements:
Improved Efficiency
- Time
- Priorities
- Automation
AI increases the productivity of customer service agents by:
- Reducing the time required to search for information across various documents, systems, or databases
- Automating tasks such as chat summaries, email/document classification, data extraction, response creation, and action suggestions
- Automatically resolving tasks that do not require human intervention
- Prioritising cases to assign priority to those most suitable for human handling
Enhanced Customer Satisfaction
- 24/7 availability
- Relevance
Implementing AI in customer service positively impacts customers by:
- Providing availability through AI chatbots, ensuring customers receive immediate responses even when agents are busy
- Reducing the time needed to solve customer issues, as agents equipped with AI tools like prompters and assistants can focus on more complex problems
- Improving the quality of the answers provided through quick searches of the knowledge databases
Personalization
- Intent sources
- Predictions
- Insights
AI enables a personalized approach to customer service by:
- Offering deeper insights into customer needs, allowing for appropriate segmentation and tailoring of products and services to meet real intents
- Predicting future customer needs based on past behaviors, enabling businesses to offer proactive support and personalized promotions
- Tailor communication and customer service based on customer product usage and contact history, including sentiment analysis from chat rooms, reviews, and social media
Key Features Of AI Driven Customer Service Solutions
AI-driven customer service solutions come equipped with a variety of powerful features. Here are some of the most significant:
Large Language Models (LLMs)
These models detect customer and agent intent and generate natural language responses, allowing for positive and open communication
Sentiment Analysis
Capable of gauging customer and agent emotions and sentiments from text, allowing for more tailored responses
Agent Prompters
Assist agents by searching and synthesizing data from various sources
24/7 Chatbots and Videobots
Based on LLMs and NLP, Chatbots and Videobots handle customer inquiries around the clock
Segmentation Solutions
Assign each customer to defined clusters based on multiple dimensions
Recommendation Systems
Enable the preparation of the next best offers for customers
Predictive Analytics
Anticipate customer needs and issues before they arise
Data Extraction Modules
Automate processes including time-consuming manual data extraction
Issue, Document, Email Classification
Streamline the categorization of customer interactions
Easy Integration Support
Enable companies to apply AI to large volumes of data and seamlessly incorporate new data sources
Security
High security standards are relevant in all processes, especially handling customer or other sensitive data
Omnichannel Approach
Create a unified customer experience across different channels
Let’s talk about how we can help your organization with AI based customer service!
Michał Walerowski
Business Unit Director AI/ML & Data Solutions