At the end of May this year, the first One Ringback (formerly Open Ringback) advertising campaign has been launched using a new tool – interactive informative bars broadcasted during chosen music videos on TV Disco.
One Ringback bar appears in the form of an animated stripe at the bottom of TV screen during the broadcasting a music video on a music station and informs how a heard piece of music can be set in your mobile phone before you answer the call. Implementation of the new tool service promotion was possible owning to cooperation and support on the part of 4Fun Media. The new form of ringback tone promotion in One Ringback translates into very good selling results, which influences the increase in service popularity.
This form of promotion, owning to easy implementation and automation, allows to sell constantly increasing works base, which causes that the permanently growing group of recipients may be reached. Synergy of different actions influences constant growth of service popularity and our client base. First bar companies came out surprisingly well, so I think the device will permanently become part of One Ringback advertising activities repertoire– says Tomasz Kiser, Vice-chairman of Wind Mobile S.A.
“4fun Media, meeting the viewer’s expectations, implements all innovative projects with pleasure, especially interactive ones, combining music with the Internet, TV and telephone functionality. Attractive ideas always meet with our interest, which is why we have decided to start cooperation with Wind Mobile. We are glad that the client, noticing the TV Disco potential, has chosen this station for implementation of the advertising actions” – adds Łukasz Modzelewski, Chief of Department of Interactions 4fun Media.