In December 2012, people calling the HaloAds fans can hear one of three jingles recorded by Brathanki, Ola Bieńkowska and Indios Bravos, whose aim is to encourage people to buy songs collected at Rak’n’Roll Records. The funds raised from the sales of songs will be donated to the account of Rak’n’Roll Foundation.
The first charity project using HaloAds has just been launched. The campaign is intended to inform as many people as possible about the Rak’n’Roll Records project. Buying songs is advertised with jingles by the artists who have contributed their compositions to the charity organization. While listening to a jingle, the consumer may press a telephone button to receive a free SMS with the instruction how to buy the song. The promotional campaign will last until the end of the year.
Rak’n’Roll Foundation project is unique, innovative and for a good cause, so we have decided to support its promotion by making the HaloAds space available for free, explains Jan Wójcik from Wind Mobile. We hope that thanks to our cooperation many people will hear about Rak’n’Roll Records and be interested in buying music and supporting a cancer patient foundation.
This is another campaign carried out by means of HaloAds. Until now, the medium has been used by OSHEE, KFC, WeltBild and one of the financial institutions which carried out their advertising campaigns in the fourth quarter of the year.