Wind Mobile launches another campaign promoting the sales of music within the framework of Open Ringback.
The advertising spots of the campaign promoting “Feel This Moment” – a song by Pitbull and Christina Aguilera – are played in music and nationwide television stations. The new campaign has been possible thanks to the increased cooperation with Sony Music – one of the greatest digital music aggregators in the world. Viewers of the advertisement can send a free SMS with the letter T to number 80833 in order to download the hit on their mobiles and set it instead of a standard dial tone.
Open Ringback has a significant influence on the increase of the market of ringback tones. I am really happy that our cooperation with Sony Music is developing and that our partner will be an important beneficiary of the profits generated from our service. We are currently holding talks on how to repeat the success of Open Ringback on the foreign markets. Sony Music will be a great partner to support our foreign expansion. It is a worldwide pioneering initiative, which is another reason why we are hoping for a successful partnership in order to turn the already developed solutions into a success in the Near East, Africa, South America or Western Europe, says Igor Bokun, Wind Mobile S.A. CEO.